AKAROZA
Storytelling for the creative market
Akaroza is the space for narrative constructions by Ana Rosa Egidio. As a writer, she worked with the advertising market for five years, until she decided to change the scenario to other areas of the creative market.
It was at this time of change that Sinistra entered, helping to create a new position and to understand the principles and purposes that the heteronymous company was forming.
Working with a personal brand poses particular challenges. First, people are more fickle than brands, with challenges and goals of their own and constantly changing.
Our priority was to draw that frontier and separate the person from the company side, even if they were united in their evolution and form.
The brand was also among a personal and professional medium, with fragile limitations.
For Ana, Akaroza is like a space to develop different forms of narratives – script, characters, verbal identities, research. Everything revolves around history and how to tell them in a way that people understand and get emotional.
All of these points were translated into targeted visuals, with illustrations of symbolic elements, complementary materials and a visual identity with a personality open to dialogue. Around that, the work needs to be authorial, assertive and dynamic.
Client
Ana Rosa Egídio
Sector
Communication
Discipline
Visual Identity
Team
Isadora Silvério
Rafael Silvério
Gustavo Silvério
Year
2020